RussellGould.com

I work at the intersection of technology, product and commercial strategy, helping organisations navigate change, create new value and scale with intent.

My background spans fintech, banking, marketplaces, property and consumer platforms, often in periods of transition: new regulation, new technology, new business models. I’ve founded ventures, led digital businesses inside larger organisations, and advised founders and boards as they work through growth, complexity and uncertainty.

I’m particularly interested in how data, automation and AI reshape decision-making in practice — not as abstract capability, but as infrastructure that improves judgement, speed and outcomes.

Venture creation and scale

A significant part of my career has been spent building new ventures — founding, scaling, selling, and, in some cases, closing businesses when timing or conditions weren’t right.

That experience spans the full journey: early concept formation, fundraising, product-market fit, commercial scaling, governance and exit. It’s shaped both a founder’s empathy and an investor’s lens — a practical understanding of where ambition meets constraint, and where early decisions quietly determine long-term outcomes.

I particularly enjoy working with highly driven founders and leadership teams, often with strong technical or product vision, helping put in place the commercial and structural foundations that allow that vision to be delivered at scale.